Hola, I’m Gaby!
Storytelling is my craft, inclusion, is my purpose.
I’m an ex-EdTech girl, online marketing expert and Executive Producer for top-ranked podcasts on inclusive leadership, coaching, and emotional intelligence.
Welcome to my narrative playground. Let’s get crafting!
Have you ever pondered the power of a good story?
Stories are not just idle pastimes; they're soul-stirring vessels that carry the weight of culture, identity, and most importantly, transformative power.
Would you believe me if I said a narrative could change the world? Well, let me take you on a little journey to my childhood in post-Civil War El Salvador.
As a young kid, I was cradled by stories—stories of struggle, resilience, and the courage to rise up against all forms of injustice.
If you've ever heard the phrase, "The pen is mightier than the sword," you can imagine that this was my first classroom, teaching me that words, when strategically pieced together, can shift policies, win hearts, and, yes, even end wars.
Here's where my superpower kicks in: As a Queer, bi-racial, multi-national immigrant, I have what I like to call a "bridge identity." It allows me to weave connection points across chasms of difference by uncovering the golden threads of common human experience.
It's not just about telling stories; it's about telling them in a way that unite and inspires us to take action.
In the past decade, I've turned my passion for storytelling into action. Armed with my writing prowess, digital marketing acumen, and a knack for podcast production, I’ve worked on social-impact campaigns for some pretty big names out there—world-renowned brands and leaders who are all about pushing society forward, just like you and me.
But I know a message, no matter how powerful, is nothing without an audience.
That led me to earn my M.S. in Journalism Innovation from Syracuse University’s S.I. Newhouse School of Public Communications.
It’s there that I learned that amplifying your message via audio and video production is like adding jet fuel to your vision; it’s a catalyst for every change-maker, advocate, and leader aspiring to leave a legacy.
Armed with these multimedia skills, I was able to drive numerous successes, which include producing a top 1% podcast for New York Times best-selling author Dr. Daniel Goleman, aligning sales and marketing strategies for an international coaching certification program, and developing engaging content for world-class institutions of higher education.
Beyond storytelling and message amplification, my training ground has also been enriched by my background in social justice mediation, popular education facilitation, human-centered design (HCD), and emotional intelligence. These are all part of the toolkit I use to not only tell stories but to make them actionable and impactful.
So, what's your story?
And more importantly, how can we amplify it to bring about the change you desire? Because, at the end of the day, your story isn't just about you; it's about how you can impact the world in your unique way.
Let's write that narrative together. Shall we?
Our Principles
Shattering Glass Boxes. Amplifying Diverse Voices.
As a queer Latina owned business, The Way We Lead was founded on the principal that every person across the spectrum of race, ethnicity, sexuality, gender identity, ability, or religion, should have the opportunity to make their voice heard.
We believe that representation matters greatly and that stories are catalysts for cross-cultural understanding, inclusion, and belonging.
However, current systems of inequality prevent all voices from having equal access or power.
Our work is about leveling the playing field by educating and lifting up historically disadvantaged people including women, people with disabilities, and folks in the BIPOC and LGBTQIA+ communities, so that they may tell their stories and be heard by all.
